Today, Mattel is one of the most popular toy car makers in the world, and Hot Wheels is the brand that is synonymous with die-cast cars. Though it was originally designed as playthings for children, Hot Wheels became popular with adults too. The clarity in imitation of actual designs and quality of the products made them items fit for collection. There are special limited editions of toy cars that are released by the company, especially for collectors. Many automobile manufacturing brands have authorized Hot Wheels to use original design blueprints of models and make toy models of their cars.
The brand received instant success and provided a tough competition for other manufacturers. 1969 saw more releases including original in-house designs like Torero, Turbofire and Twin Mill among others. 1970 was the pure success for the brand and they came up with the slogan, “Go with the winner”. The company has been adding new models every year, ever since it started. The brand has also added more scale factors like 1:18 and 1:43, which are the most appreciated models, and full-sized ones too. The company has also added play sets and track sets that has heightened the excitement around its toys.
Mattel has been maintaining cordial and close relationships with top automobile producers and leading licensors like Ferrari, Maserati, Lamborghini, etc. This has enabled the company to come up with models of the most recent cars in the market in their toy car line. Today, Hot Wheels includes synthetic rubber, authentic graphics, high-quality paints and it’s 1:18 scale models possess moving steering wheels, working wheels, seat belts, opening doors and trunks, engines and interiors that are beautifully detailed. It is just magically beautiful what the company has done with the die-cast technology to create toy cars that give us the feel of the real ones.